Sunglasses has always been a hugh part of my life. However, there is actually a reason to why I love sunglasses. The story goes way back to 1960, the year my dad was born. His parents (Edith and Edward) decided to start up a company in Sweden called EGO, E for Edith and Edward, G for Gezang and O for Optical. After the company was founded it started to increase there sales. Already year 1980 they had sold over 100,00 frames of the brand Lacoste, this was a success. I have there for decided to do a Q&A interview style with my dad to hear his story of this successful firm.
(Picture from Ronald Gezang’s LinkedIn) –> Ronald Gezang – Press on the link to come to his LinkedIn page.
When did you start working at EGO?
I started working at EGO almost directly after I was born. I was always with my parents on working trips and my parents would bring me to the office and warehouse every single day. As my parents used to say, year 1960 they had two children, me and EGO. Around the dinner table business was always discussed. However, the first real job I had at EGO was at 13 years old, packing orders for all the custumers at the warehouse.
What is your role at EGO?
After 10 years at the warehouse I started working more and more at the office together with my mom and dad. Learning more about the brands we designed frames for, how the business sector is built up and how to do business. After many years of learning I am currently the CEO of the company.
Did you always know you wanted to work with sunglasses?
I have always had that in mind but it was not a clear decision. It was an easy way in to the working life but not something I have always wanted to do.
What is your favourite brand out of the brands EGO design for?
I would say my current favourite brand we design frames for is Balmain. The reason to that is because the design is very elegant and classy. Also, that type of brand is the brand we as a company are looking for.
These are three of my favourite ones. They are designed for a danish brand called Day Birger Mikkelsen and can be found in London at the Day store.
I hope you guys enjoyed this Q&A with my dad. He is such a inspiration to my life and there for I decided to do a short interview Q&A style with him.